IAV – Accompanying the German automotive industry through the mobility transition.
About IAV
IAV is one of the most important engineering companies in the (German) automotive industry. Approximately 8,000 employees work on developing solutions for vehicle manufacturers and suppliers of global automotive brands.
The challenge:
The automotive industry faces massive challenges as the mobility transition leads to a change in market requirements, as well as in scope and customer allocation. Therefore, IAV sees the need to strategically realign itself.
Step #1:
To understand the future role of IAV within the automotive sector, we started with the exciting task of carving out an extensive purpose together with the IAV Culture Team. Starting with a qualitative audit, we went back to the origins of IAV and rediscovered highly relevant aspects: the “IAV spirit” and the company´s relevance to the global industry.
Step #2:
Strengthened with new self-confidence, we moved on to ask questions about culture. “What does a company have to be like in these challenging times? Where does it need to evolve to?” The answers to these questions served as the basis for a corporate vision illustrating the company´s direction for the next 15 to 20 years.
Step #3:
Simultaneously, the strategists of IAV had been working on the future corporate strategy. What was needed now was a story (a so-called "meta-change story") to make the strategy tangible, easy to understand within the company, and to get the message across to all employees. Plus: it needed a control unit to take care of the transformation of IAV from within.
Step #4:
How do you get 8,000 people, especially in such challenging times, to leave their comfort zone and courageously step into the new?
"In a large-scale change process, the joint work with the consultants from disruptive was always very inspiring and on equal terms."
Karsten Gierke
Executive Vice President