Why is something the way it is? Markus challenged his teachers and professors with this most fundamental form of disruptive resistance at a young age. Later, hardened and trained accordingly, his clients in business and positioning consulting learned to appreciate the former naughtiness and to love his disruptive solutions.

With 20 years of experience in challenging projects in a wide variety of industries such as media, finance, health, industry or retail, he refreshingly combines competence with cheekiness and is today considered one of the European experts in "disruptive strategy" and "corporate disruption".

For this very reason, Markus is also a much sought-after speaker in German-speaking countries. In addition, he is a passionate entrepreneur and a restless fifth of a startup that will turn the European electricity market upside down. In summary, he lives, thinks and dances happily in love between Vienna, Tel Aviv and San Francisco.

As a rising star in the disruptive sky, Sonja doesn't shy away from any challenge. And that's a good thing, because with her ambition and concentrated tech knowledge, the native of Nuremberg sometimes makes us all look quite surprised. As a self-employed communication designer, she had content customers in Austria and Germany for over 10 years. And it soon became apparent that the most important constant in her work was change – by bringing clients to new perspectives that no one else could or wanted to see. Most recently, she was able to put her strong passion for technology and design to good use as Creative Lead for and with TEDxVienna. Here she learned how important it is to question the core of a company and to support innovative ideas. She`s truly passionate about the purpose and deep motivations behind a organization or company, which she can fully unfold and prosper at disruptive for even more great clients.

Rita’s journey took her from London’s stages, across continents and cultures, into the world of strategic analysis. She spent seven years in London where she graduated with distinction in Dramatic Arts before continuing her path to Australia. Her travels around the world have not only given her new perspectives but also a deep understanding of dynamics and change.

This versatility shapes her work: With analytical precision and creative flexibility she navigates complex structures, identifies patterns and develops sustainable solutions. At disruptive she supports strategic decision-making, guides transformation processes, identifies opportunities and challenges and brings clarity to multifaceted topics.

As a visionary she thrives on tackling new challenges, thinking across disciplines and exploring unconventional paths. Her goal: to design structures that are not only efficient but also shaped by a holistic human perspective.

At the forefront is always where no one knows what to do - that's exactly where Martin feels at home. When others are still looking for best practices, he is already developing next practices. As a strategist, innovation designer and transformation facilitator, he moves companies through uncharted territory and turns uncertainty into a competitive advantage.

His expertise? Business models that not only survive change, but actively shape the future. Strategies that don't just exist on PowerPoint, but change markets. Innovations that don't get lost in a jungle of buzzwords but have a real impact. From disruptive start-ups to corporations such as Airbus, Deutsche Bahn or Ferrero - Martin builds bridges between vision and implementation.

Transformation requires courage, clarity and speed. This is exactly what Martin brings to the table. Whether as a consultant, facilitator or driver of new ways of thinking - his work begins where things get complex. Because that's where the future awaits.

By the way: anyone who works with him not only gets smart strategies, but also a solid analysis of the last few Bundesliga match days - including unwavering optimism for a certain first division team from Hamburg.

Disruptive is Partner of the Retail Experts Group.

In order to not only initiate the turnaround in retail in Europe, but also to successfully implement it, strong partners are needed. That is why we have been a strong Experts Partner of the Retail Experts Group since 2022. The Retail Experts Group bundles the knowledge of experienced international retail experts. From purchasing and category management to coaching at European C-level. Our field of expertise: new retail concepts and the necessary strategy and transformation processes.

Strong & ingenious partners are needed to not only initiate the turnaround in Europe's companies, but also to successfully implement it strategically and conceptually in a wide variety of disciplines. That's why we have been a strong and socially connected partner & member of the moodley strategy & design group since 2024. This uniquely combines a wealth of expertise in the areas of strategy, consulting, AI, branding, design, industrial design and communications through to digital & UX with units & locations in Austria & Germany.